The Role of Gender as an Antecedent to Opportunism: Are Women Less Opportunistic?
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
A construct in marketing literature is “Opportunism,” which has been defined as “self-interest seeking with guile.” A sample of 311 real estate agents were evaluated as to differences between men and women in opportunism, using a scale along the lines of John (1984). While men were found to be more opportunistic, there was little explained variance.
Massad, Victor J. and Tucker, Joanne M., "The Role of Gender as an Antecedent to Opportunism: Are Women Less Opportunistic?" (2015). Faculty Publications. 1138.