Title
An Investigation into the Roles of Gender and Experience as Antecedents to Salesperson Opportunism
Document Type
Book Chapter
Publication Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publication Date
1-1-2015
Abstract
This study finds that female salespersons exhibit lower levels of opportunism than male salespersons. While the gender gap appears to close with experience, the role of gender and experience interaction as it relates to opportunism was inconclusive.
First Page
450
Last Page
453
DOI
10.1007/978-3-319-17356-6_137
ISSN
23636165
E-ISSN
23636173
Recommended Citation
Massad, Victor J. and Tucker, Joanne M., "An Investigation into the Roles of Gender and Experience as Antecedents to Salesperson Opportunism" (2015). Faculty Publications. 1139.
https://jayscholar.etown.edu/facpubharvest/1139
