Comparing bidding and pricing between in-person and online auctions
Journal of Product & Brand Management
Examines the phenomenon of online auctions. Begins by developing a theoretical base for understanding how online and in-person auctions should differ in terms of consumer risk. Online auctions with seller reserve prices are compared to in-person auctions without seller reserve prices using data from 60 paired sales of collectible figurines. Online auctions are found to exceed in-person auctions in both mean initial bid prices and mean final sales prices. © 2000, MCB UP Limited
Massad, Victor J. and Tucker, Joanne M., "Comparing bidding and pricing between in-person and online auctions" (2000). Faculty Publications. 1494.