Comparing bidding and pricing between in-person and online auctions

Victor J. Massad, Elizabethtown College
Joanne M. Tucker, Shippensburg University


Examines the phenomenon of online auctions. Begins by developing a theoretical base for understanding how online and in-person auctions should differ in terms of consumer risk. Online auctions with seller reserve prices are compared to in-person auctions without seller reserve prices using data from 60 paired sales of collectible figurines. Online auctions are found to exceed in-person auctions in both mean initial bid prices and mean final sales prices. © 2000, MCB UP Limited