Title
The Role of Gender as an Antecedent to Opportunism: Are Women Less Opportunistic?
Document Type
Book Chapter
Publication Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publication Date
1-1-2015
Abstract
A construct in marketing literature is “Opportunism,” which has been defined as “self-interest seeking with guile.” A sample of 311 real estate agents were evaluated as to differences between men and women in opportunism, using a scale along the lines of John (1984). While men were found to be more opportunistic, there was little explained variance.
First Page
294
Last Page
299
DOI
10.1007/978-3-319-17395-5_55
ISSN
23636165
E-ISSN
23636173
Recommended Citation
Massad, Victor J. and Tucker, Joanne M., "The Role of Gender as an Antecedent to Opportunism: Are Women Less Opportunistic?" (2015). Faculty Publications. 1138.
https://jayscholar.etown.edu/facpubharvest/1138
