Title

Self-generated visual imagery alters the mere exposure effect

Document Type

Article

Publication Title

Psychonomic Bulletin and Review

Publication Date

1-1-2006

Abstract

To determine whether self-generated visual imagery alters liking ratings of merely exposed stimuli, 79 college students were repeatedly exposed to the ambiguous duck-rabbit figure. Half the participants were told to picture the image as a duck and half to picture it as a rabbit. When participants made liking ratings of both disambiguated versions of the figure, they rated the version consistent with earlier encoding more positively than the alternate version. Implications of these findings for theoretical models of the exposure effect are discussed. Copyright 2006 Psychonomic Society, Inc.

Volume

13

Issue

6

First Page

1056

Last Page

1060

DOI

10.3758/BF03213925

ISSN

10699384

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