Title
The new normal: Lessons learned from SARS for corporations operating in emerging markets
Document Type
Article
Publication Title
Management Decision
Publication Date
7-1-2004
Abstract
The modern industrialized world was completely caught off guard by the recent SARS outbreak. Fortunately, for most organizations, the impact has been short lived, but management has been provided with a reminder of the impact of the external environment in a world of ever increasing globalization. As seen with the SARS outbreak, a lack of preparedness can have devastating effects on business and warrant inclusion in a business definition of a crisis. This paper uses the recent SARS epidemic as a background to highlight the importance of crisis planning, particularly in emerging economies, and suggests how organizations can address these concerns. © 2004, Emerald Group Publishing Limited
Volume
42
Issue
6
First Page
794
Last Page
806
DOI
10.1108/00251740410542357
ISSN
00251747
Recommended Citation
Day, Brennan; Ishman, Michael; Burnice Mckay, Ruth; and Chung, Ed, "The new normal: Lessons learned from SARS for corporations operating in emerging markets" (2004). Faculty Publications. 1442.
https://jayscholar.etown.edu/facpubharvest/1442
