Title

Comparing bidding and pricing between in-person and online auctions

Document Type

Article

Publication Title

Journal of Product & Brand Management

Publication Date

9-1-2000

Abstract

Examines the phenomenon of online auctions. Begins by developing a theoretical base for understanding how online and in-person auctions should differ in terms of consumer risk. Online auctions with seller reserve prices are compared to in-person auctions without seller reserve prices using data from 60 paired sales of collectible figurines. Online auctions are found to exceed in-person auctions in both mean initial bid prices and mean final sales prices. © 2000, MCB UP Limited

Volume

9

Issue

5

First Page

325

Last Page

340

DOI

10.1108/10610420010347128

ISSN

10610421

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