Title

News Stories on the Facebook Platform: Millennials’ Perceived Credibility of Online News Sponsored by News and Non-News Companies

Document Type

Article

Publication Title

Journalism Practice

Publication Date

7-2-2020

Abstract

This experimental study examined whether stories presented on Facebook that appeared to be from a news organization were rated as higher in perceived credibility than stories that appeared to be from a non-news organization. One-hundred-and-seven participants took part in the online study. One group saw stories that appeared to be from a news organization and another group saw the same stories that appeared to be from a non-news organization. Both groups rated the stories the same in terms of perceived credibility. The study also found that the higher the participants rated the stories in terms of perceived credibility, the higher they rated the organization’s perceived credibility. These findings point to potential implications for traditional journalistic outlets regarding their ability to be seen as credible, reliable online news sources—particularly through a social media platform like Facebook.

Volume

14

Issue

6

First Page

749

Last Page

767

DOI

10.1080/17512786.2019.1637272

ISSN

17512786

E-ISSN

17512794

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